Group -6

 Experience from Sales Management Assignment

Products sold – Banana for three days, from 30-Aug to 1-sep

Reason for selecting this product:

In cafeteria of KIMS the previous caterer used provide banana after lunch, the newly appointed caterer didn’t provided banana to the students, since eating of banana had become an habit and the students felt that their diet is incomplete without eating banana so we thought of selling banana to them.

Experience gained:

As it was low involvement product and also the students were in the habit of eating banana after their lunch, so it was easy for us to sell banana to them and we also extended the same in the hostel during night time. The cost of single banana was Rs-2 as it was very low and we sold banana to our classmates, most of them asked credit, because of credit it was difficult to collect the debt from them.

For next two days we had been assigned to sell any products only in hostel and we had been given a turn over target of Rs-3000.

Since the target market and turnover to be achieved in two days had been mentioned to us. In this regard we decided to sell FMCG products like soaps, shampoo, hair oil, Tata Docomo sim cards and deodorants, mobile currencies which are used in their day to day life.

Experience Gained:

We had very good experience from this assignment, because we came to know that student who is alone in room didn’t respondent much and they did not shown any interest in our products but students who are in groups are influenced by their group members and they purchased the products. We faced some difficulties while selling the products, the difficulties are the students are having the doubt that the products carried by us are of good quality or not, in this regard we were able to convince them and sell the same to them, apart from that they were asking that why we are selling products to them what is the profit margin to us and what we will get by doing this activities, we told them that this done for learning purpose and gain practical knowledge of personal selling.

We thank Dr. M. S. Subhas sir for assigning the sales project to us, as we came know the practical knowledge of personal selling.